Over the years, the development of custom software has taken the IT industry by storm and this is no surprise. Already predicted many years ago, this global trend has provided what businesses far and wide sought: customized solutions.

In the current market, businesses understand the importance of custom software development as a valuable strategy when it comes to efficiency, cost reduction and product release time. However, before code scan start being typed, there must be a point of origin. In other words, the path to digital transformation must come from the client’s vision, only then can the development cycle of custom software can begin.  As you would expect, developing a specific product for any company is a time-consuming and challenging endeavor, so what makes custom software development so important?

Outshining Traditional Strategies

More than ever, consumers seek and demand intuitive products that run on functionality, easy understanding and navigation. Custom software development can bring all of this together while focusing on creating a digital product as an answer for a specific market or niche. This means that businesses have access to a tailored fit, customized to specific requirements. This kind of option allows organizations to revolutionize their own market and appeal to consumers in a different way. A personalized approach will translate into a specifically developed product that will not only provide more value but will also gain more customers and traction, while a generalist model will fall-short due to its lack of appeal and limitation, leading lead to less attention. Of course, to achieve your brilliant customized idea, it’s important to partner with an experienced provider that can meet all of your demands. So, what should you look for? Our article 7 Tips for Choosing a Nearshore Partner will serve as the perfect guide!

Advantages of Custom Software

As in any service, it’s important to take into consideration it’s cost. When buying off-the-shelf software (in case what you’re looking for exists) the price can be lower compared to a customized solution. However, you can never be completely sure that what your buying will work perfectly for you or that it’s completely secure. On the other hand, hiring an experienced vender can have a higher cost in the beginning but you will save money in the long run. Plus, custom software can be scaled according to company needs, unlike an off-the-shelf solution that cannot, resulting in one of two possible outcomes in the near future: it becomes too expensive or it’s no longer suitable to keep operating.
When it comes to security, all around the world hackers are constantly attacking known products and platforms to test their vulnerabilities. A custom-developed software that is exclusivity used by your team reduces the risk of attack significantly, especially if you’re working with a partner knowledgeable in software security. In addition, compatibility can be a major advantage since custom software can be developed to be compatible with other company tools.

Bear in mind that working with an outsourcing software development service frees your business and your team to deliver your product centered on what your customers desire to receive: accessibility, appeal and responsiveness, among others. Let’s not forget, choosing a provider such as Nearshore Portugal means you’ll have at your disposal a team of seasoned professionals, experts in the latest technologies and tools. Plus, you can get the most out of a software development partner if they have in place Agile methodologies. Not to mention the advantages when it comes to communication and similar time-zones.

Compliance matters

When it comes to purchasing your business software, it’s crucial to make sure it complies with the norms and principles that are specific not only to your business but to the industry as well. Lack of attention to this can result in serious issues. Yet, this doesn’t need to become a problem since companies specialized in custom software development know all the procedures and are fully aware of the requirements demanded by the industry. The right vender will provide you with the right result and solution concerning regulation and legal policies.

In essence, custom software development can change the course of any business. However, with so many competitors in the market, there is only one way to grab people’s attention and, as said above, it all starts with your idea. Working with an experienced software developer such as Nearshore Portugal will shape what was just a conception into a reality, focusing on how the product looks and acts as you envisioned. This, in turn, will provide your business with a unique product, showing your customers how you are ahead of the curve while, at the same time, knowing you have a trusted partner and advisor supporting you.